Business Growth Masterclass

Hello there, and welcome to my latest blog offering.

I was with three of my business colleagues at the weekend and we were offering our services to visitors to the exhibition. As they approached our booth, we would ask a couple of fundamental business questions.

Bear in mind that our audience, as is the case in many industries and professions these days did not have a great deal of experience in business management, save that which they had picked up for themselves in their day to day lives. Sure, most people get through, especially when the market is stable, but few of them go on to make LOTS of money, and after a few years of grind, begin to wonder what it was all about, and why they keep pushing themselves for what seems like a very mediocre reward for their efforts.

If market conditions change, and the business starts going south, many of these same business owners lack the expertise to respond, and sadly, many of them do not make it through the lean times.

The two questions we ask are “Where are you now?” and “Where do you want to get to?”

All too often the answer to these two fundamental questions is “I don’t really know”

I am reminded of the Cheshire Cat in Alice in Wonderland. When asked by Alice “Which road should I take?”, he replies “That all depends on where you want to get to”. Since Alice admits that she doesn’t know where she wants to go, the Cat replies “Then it doesn’t matter which road you take.”

There is a substantial amount of evidence which points to the fact that if you set goals for your business (and your life, for that matter, there is a great chance that you will achieve all you want to. A key early step in any of our coaching programmes is to establish a set of goals with our clients before going on and implementing strategies and tactics to help them in achieving their goals.

This article is designed to give you a way of thinking about your business which will mean that you can become one of the winners, instead of being one of the “also rans”.

Welcome to the Business Growth Master Class! Are you ready to dive in?

The first few articles in this programme guide you step-by-step through the process of establishing a strong foundation – or preparation – for the five-step process that follows. You need to prepare yourself, your business and your staff for the changes you are about to create and the success you are about to make yours.

You will notice that every major company in the world has a vision or mission statement – a broad, futuristic idea of what the company will achieve and look like in the future. The five-step process can help you achieve there, but you need to know where “there” is first.

I know you must be eager to jump into marketing strategies and get more people flowing through the door, or more sales ringing through the till. Be patient – this is important work that will build and contribute to your amazing success. Trust me!

In this Session we will cover:

  • What a business vision is and why it is important
  • Why your employees need a vision to follow
  • Examples of powerful vision statements
  • Your unique strengths and weaknesses
  • How to write your vision statement
  • What you need to achieve your vision

So, let’s take a look at what a vision statement is, and why it’s important for you to create one for your business.

A vision statement is a broad, inspiring image of the future state a business aspires to reach. It describes without specifying how aspirations will be achieved, or when. It is ambitious, and forward-thinking. It’s not about where the organization is now, it’s about what the organization will be, or aspires to be.

A vision statement needs to:

  • describe aspirations and intent
  • be inspirational for your staff and customers
  • project a compelling story
  • paint a clear picture
  • use engaging and descriptive language
  • be realistic
  • align with your company’s values

The vision statement will also provide a clear criteria or measuring stick for decision-making. When making tough choices, ask “Does this support the vision statement?” If major initiatives do not support the overall business vision, chances are they aren’t worth the investment of time and money.

If your business doesn’t have a vision statement, it needs one. If it does, then this is a good opportunity to strengthen it or make sure it is aligned with the current dream you have for yourself and your company.

I’m going to work through a step-by-step process that will help you hone in on what your vision is, and then put it into words.

You should note that a corporate vision statement – once created, agreed to and perfected – should remain consistent and unchanged for several years. When a vision statement is changed and revised, it is difficult to create a consistent plan that supports the achievement of the vision.

But first, don’t forget that your employees, joint ventures (companies you align yourself with – the most powerful marketing initiative on the planet is a Joint Venture) and your customers need to believe in the company’s vision too.

Your employees need a strong, clear vision statement just as much as you do. When creating a vision statement, keep this in mind. The vision will need to be something that your employees can embrace and stand behind. A powerful vision statement that your employees can get excited about will motivate, inspire and build morale on the sales floor and in the office.

Think about how you will communicate your vision to your employees once you have created it. How can you inspire them to nurture and support your vision on a daily basis, in everything they do? How can you empower and motivate them to feel ownership of the company’s future and their stake in it?

Take a look at these corporate vision statements so you can get a better understanding of what I’m talking about.

Amazon.com
Our vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.

Dell
Dell listens to customers and delivers innovative technology and services they trust and value.

eBay
eBay pioneers communities built on commerce, sustained by trust, and inspired by opportunity. eBay brings together millions of people every day on a local, national and international basis through an array of websites that focus on commerce, payments and communications.

Facebook
Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers. The company develops technologies that facilitate the sharing of information through the social graph, the digital mapping of people’s real-world social connections. Anyone can sign up for Facebook and interact with the people they know in a trusted environment.

Google
Google’s mission is to organise the world’s information and make it universally accessible and useful.

Other Vision Statement Examples:

  • To develop a reliable wireless network that empowers people with the freedom to travel anywhere – across the hall or across the continent – and communicate effortlessly.
  • To be the country’s best quick-service restaurant chain we will provide each guest great tasting, healthful, reasonably priced fish, seafood and chicken in a fast, friendly manner on every visit.
  • To provide high quality products that combine performance with value pricing, while establishing a successful relationship with our customers and our suppliers.
  • To be a profitable provider of high quality software solutions and services that provide strategic value to our customers and create a company that can attract, recruit and retain smart and talented employees.

See what I mean? Let’s start creating your unique vision statement.

1. Start by looking at your strengths and weaknesses from the perspective of everyone who does business with you.

You’ll start with a bit of analysis on where you stand now. Use the chart as a guide, create your own on a pad of paper and fill in your company’s unique strengths and weaknesses. Think about strengths and weaknesses from the perspective of customers, staff, management, vendors or suppliers and owners.

For example, what would your customers say about your customer service standards? Would this area be considered a strength or a weakness? What would your staff say about training and professional development opportunities? What do you think about your income and overall financial growth?

Strengths Weaknesses
Customers
Customer service
Product or service availability and quality
Business location
Business image
Staff
Training
Salary
Professional development
Benefits
Quality of work environment
Management
Training
Benefits
Staff skills
Vendors / Suppliers
Product or service quality
Owner (You)
Income
Business image
Salary

2. Analyze your observations, and remember that your weaknesses represent great opportunities for change and improvement, while your strengths need to be nurtured and developed.

Take a look at what you have written, using the chart above as your guide, and answer the following questions on your pad of paper:

What does the overall picture look like?

How does the overall picture align with the dream you have for your business?

What great achievements and qualities exist in the strengths section? (List 10)

What opportunities exist in the weaknesses section? (List 10)

3. Now that you’ve assessed where your business stands today, where do you want it to be? What opportunities exist?

Here you will take the strengths and opportunities you identified in step one, the analysis you completed in step two, and start describing them in words. Use the chart below as your guide, write three sentences that describe the future state of your business. I’ve included some samples to get you started.

Vision
Customers To be a regional leader in customer service.
Staff To inspire and develop our professionals.
Management To lead a generation of environmental responsibility.
Vendors / Suppliers To offer only the highest quality sprockets.
Owners To be a profitable and highly respected organization.

3. What opportunities and aspirations are the highest priorities for you and your business?

Take the sentences you created above, and list them in order of importance to you. You may have to do this several times before you feel the order is accurate. Then, combine duplicate sentences, or ones that describe similar things.

Once you’ve finished your list, take the top three to five sentences and combine them into a cohesive paragraph.

4. Refine your statements so that they are broad, future-oriented and use words that reflect your values, priorities and dreams.

You need to refine your statement so it is smooth, clear and easy to understand. Here is a checklist to use when reviewing the words you have written:

  • is it inspirational for your staff and customers?
  • does it project a compelling image?
  • does it paint a clear picture?
  • have you used engaging and descriptive language?
  • is it realistic?
  • does it align with your company’s values?

TIP: You can use phrases like:

A leader in…
Support the development of…
Offer opportunities to…
Continually create…
Build on…
Inspire…
Develop…
Facilitate…
Achieve…
Deliver…
Bring together…

5. Include your employees in the vision creation process, and ask them for feedback.

Do they understand the vision? Do they support it? Does it inspire them? Can they find meaning in their work based on it? Incorporate their feedback, where possible and relevant.

6. Put your vision statement somewhere everyone can see it – your staff, management, customers and vendors.

Once you have created your vision statement, share it with the world. Your vision is something you have committed to, and can let everyone know where your company is heading. It allows them to see where you want to go, and gives them the opportunity to help you get there.

Now, do you have everything you need to start working towards your vision?

In the next few articles, we’re going to work through a comprehensive goal-setting process that will act as the road map for achieving your vision. You’ll also review, in depth,  the strategy that you will use to achieve your goals, and in turn, the vision you have created.

As your mentor, I’m here to answer questions and provide support when you need it, so feel free to email me at davepreston[at]ologycoaching.com (replace [at] with @ – this is spam prevention).

Congrats for tuning in,

Want to improve the performance of your team? Improve your bottom line? Why not try this?

Description: Ology Coaching

Change Behaviour – Transform Performance!

If you could improve the performance of you and your team by 10%, would you want to do it?

A simple and powerful way to improve both performance and motivation in ANY business

In this difficult economic climate everyone is looking for more from less. DiSC® offers a proven, effective but simple way to make all communications more effective. In doing so it reduces the likeliehood of misunderstanding or conflict – and as a direct result, improves motivation of the team.

Whether you are in business yourself, lead a team or are a trainer, coach or consultant your business and the performance of the people around you can be changed by adopting this powerful approach.

Benefits of Understanding Behaviour include:

  • Description: Growth with OlogyImproved communication
  • Effective introduction of change
  • More effctive team meetings
  • Better understanding of what motivates people
  • Avoid conflict and misunderstanding
  • Better sales conversations
  • Greater cooperation

    Leading to BETTER BOTTOM LINE RESULTS!

What can we learn from the Olympics?

Posted on 13 August 2012

What can we learn from the Olympics?

Over the last few weeks we’ve all been watching the world’s best athletes and sports people compete in the London Olympics. What an incredibly talented array of high performers we’ve had the privilege to watch! But what can we, as business folk, learn from what we’ve witnessed in the sports arenas?

One thing is clear – talent alone is not enough – in sport or in business. You also need an abundance of drive, determination and self-discipline.

It has been said that top flight sport is a meaningful metaphor for business, with some striking parallels.  Common features include strong competition, the smallest margins of success, setting and achieving goals and targets, committing to both long-term and short-term strategies and tactics, hard work, perseverance, determination, teamwork, dealing with success and recovering from failure and setbacks.

So what can we learn from sports people as entrepreneurs and business owners?

One difference between sport and business is the way goals are set. In sport, the goals are clear – you know what day and time the Olympic final is, for example. And everything is moving towards that one point where you will have to be at your best.

In business things are more complex and there’s usually a series of goals. So running a business requires a level of flexibility. Nevertheless, having a goal or a fixed deadline is vitally important.  As an example, in organising the Olympics all the buildings in the Park had to be finished on time, it was a given. So in business we need absolute clarity of the desired outcome.

How many times have you thought that there are a lot of busy fools in business?  In sport, busy just doesn’t cut it – unless it is activity directed at the chosen goal, then it has no place. Business is no different.  If people are hugely busy but they’ve got no real clarity of their desired outcomes, the chances of delivering the right results are slim. The number one driver for sports people is performance; businesses need to have that same performance culture if they are to be successful.

What about the role that coaches play?

First of all, there are NO successful athletes or teams who don’t have a coach!  A coach provides independent insight, helps create fresh perspectives and can often see the barriers to progress that the sports person is simply too close to see.  Coaches allow the athletes to get the very best out of themselves and to reach their full potential, whilst at the same time letting them take ownership of what they are doing.

Why should business be any different?

The best sports people are never satisfied – they are always striving for the next improvement.  They are right to do so – their competitors have a powerful motivation to beat them and you can bet your bottom dollar that they will be working hard to do just that!

Business is no different – you are only as successful as your last set of results, so don’t get complacent!

Success in sports and business alike relies on the ability to continually move performance to higher levels. This year’s best performance won’t be good enough next year or the year after!

A lot of your success will be down to having a tough mindset.

Like top athletes, the best business people are not born but made.  OK, there has to be some natural aptitude, but the real key to sustained excellence – in sport and in business – is to develop resilient mental toughness.  If you can stay focused on those things that really matter when faced with myriad distractions, if you can bounce back from setbacks with a determination and a renewed appetite for success, and throughout you can believe in yourself when the going gets tough, then you stand a chance of success!

Remember the famous Henry Ford quote: “Whether you think that you can, or whether you think you can’t, you’ll be right!

Next point – all work and no play makes for a rather dull existence, so DO celebrate success!

Copy the sports people – take time to celebrate your victories.  Remind yourself what your hard work and dedication is all about.  I would suggest that things have never been tougher for most businesses – many of us are focused on survival as a key priority – but don’t let that stop you celebrating your successes, however small they are.

We all experience nerves and stress when we are doing important and maybe less familiar things, whether it is in business, sport or in our personal lives.  Maybe our culture tells us that this is a bad thing, that we should not feel this way.  Don’t believe it – it is both normal and often helpful.  The heightened awareness created by a little nervousness (as opposed to a level of complacency) helps us to focus our best efforts into getting the best result that we can.  Anyone watching the Men’s 200m Final would have seen that Usain Bolt was visibly nervous before his successful Olympic title defence – it was in actual fact a key element of his performance on the night.

One of the world’s greatest golfers, Tiger Woods, said you can’t expect to feel the same on the golf course as you do when watching television.  Woods gave himself permission to feel nerves on the first tee – and it doesn’t seem to have hindered his performance!  So harness your emotions, rather than wasting energy and attention in fighting them.

That’s all very well, but to get to the very top requires something else on top of the things already mentioned.

That something else is Mindset – self-belief and the mindset of the winner.  It is the thing that keeps you trying over and over again.  One of the outstanding road cyclists of this year has been Bradley Wiggins – after winning the Tour de France, he went on to Olympic Gold – both by convincing margins.  Wiggins set his stall out to get his fitness to a level that could achieve this – not just strength and stamina, but the mental toughness to endure the hardships of harsh training and even harsher competition.  And he did it.

No easy route here – his success was down to the tens of thousands of hours put in practicing, training and improving.  Maybe that approach is too hard for you in your business – maybe you are looking for that “quick fix” – the silver bullet?  It doesn’t exist.

As has often been said – “good enough never is” – so why settle for second best?  Do you have the level of discipline that successful sports people have in abundance – that of never being happy with your performance?

Accepting second rate performance is a huge risk in business.  In sport, when a person does badly, their performance is reviewed, analysed and they work out how to improve (usually with the help of their coach). Sadly, in business average performance is often tolerated. The choice is yours – you can either carry on accepting mediocrity or do something about it.

It’s not easy, though, is it? In today’s difficult market conditions, it’s easy very easy to think that things can’t be changed.  We end up acting as victims and accepting our lot.  Well, it’s not good enough – you only have to look around and see that even in this difficult recession, there are companies who are forging ahead.  One final sporting analogy – the best tennis players like Roger Federer, Rafael Nadal and Andy Murray deliver the core skills their basics exceptionally well under extreme pressure.

How do they do that?  They filter out those things that are unimportant to achieving success – and under pressure, they focus solely on the task.  That’s what we need to do in our businesses – don’t allow yourself to be distracted from the things truly necessary to succeed.

If you’re interested in applying the Olympic standard to your

Why do some businesses thrive during the depth of a recession?

The Bad News and the Good News

The bad news: we are living through the worst economic times since the Thirties Depression. And maybe there is still worse to come. If we were part of the Euro-zone (and here, I’m referring to the European currency), we may very well have been in the same boat as Greece, Spain, Ireland an Portugal.  Don’t believe what you hear on the BBC and read in the Newspapers;  most of the people in these organisations have vested interests in talking up the markets. That is, if they know what they’re talking about. Remember that Japan suffered deflation throughout the Nineties. What has to unwind in the coming years is the enormous debt that America and Britain have accumulated.

So the good times are over for the minute. What does this all mean for your business?

The good news: not every business is going to go bust, the smarter businesses will not only survive but actually prosper at the expense of their competitors. These smarter businesses will invest now and continuously to improve their competitive edge.

So what is competitive edge?

Low cost alone seldom gives you the competitive edge but Ryanair is an exception, although you might raise an eyebrow and ask about their reputation for charging even for basic on-board amenities. Quality at a reasonable price usually counts for more, as in Marks & Spencer, and Apple has established its competitive edge for innovation and the user-friendliness of its products. Indeed when you get to Apple’s stage, the brand alone speaks for your competitive edge. Notice that your product or service doesn’t have to be the best available in the market provided your customers’ experience of your business is quality. Quality means reliability and responsiveness to your customers’ needs.

So to my definition of competitive edge: the perception that a business delivers something different and/or of better quality to its customers. This difference refers to the uniqueness or innovation of your product or service; better quality refers to the quality of your customers’ experience of your business.

Setting aside uniqueness and innovation, how do you develop a competitive edge through giving your customers a quality experience?

When you get down to it, quality is simply about people and process – people design the process and people deliver the process. Improving your people means increasing their skills and knowledge and improving how they get on and communicate internally and externally. This leads to the development of high performance teams and individuals who are responsive to your customers while maximising their contribution to profits. Developing efficient processes in your business translates to responding to your customers efficiently and accurately which means better bottom line performance for your business.

Remember: if you do nothing new your business will likely end up doing nothing different or worse. Invest in improving your competitive edge and you have every chance of seeing a rich dividend on your investment in these testing times.

If you want to be one of those businesses who will thrive during the depths of recession, e-mail me for further information.

Strengthening your leadership skills: What does it really take to be a leader?

Strengthening your leadership skills What does it really take to be a leader?

Each of us has a different idea of who is a good leader; is it for example Richard Branson, Barack Obama or Nelson Mandela? What makes them different?

In a research project carried out by Franklin Covey, 54,000 people were interviewed and asked to identify the essential qualities of a leader. Perhaps not surprisingly, ‘integrity’ was by far the most popular response. Getting people to trust you is a mixture of your character – who you are – and your competence – how you do.

Thirteen behaviours were identified as building up strength in your integrity as a leader. They can be summarised as:

  1. First of all, talk straight. Too many people use the following tactic with truth… ‘bend it, shake it, do anything with it’.
  2. To really get people’s trust, always tell the truth and let people know where they stand.
  3. Demonstrate respect and show that you genuinely care – if you have made an appointment to see a member of staff, don’t keep them waiting… return phone calls when you say you will.
  4. Right wrongs and apologise for mistakes quickly. Nobody expects you to be infallible, be humble and don’t try to cover things up.
  5. Create transparency and do not have hidden agendas, be genuine in your dealings with people.
  6.  Demonstrate loyalty. Give credit to other peoples’ efforts, be loyal to those who are not present and don’t run people down behind their backs.
  7. Do what you say you will. Don’t blame other people, profess ignorance or go into denial to explain inaction.
  8. Confront reality. Don’t let things fester in the office; face problems head-on rather than hoping that problems will just go away.
  9. Practice accountability and hold yourself accountable as well as others for good or bad results.
  10. Learn to communicate clearly with everyone and check that requests and instructions have been understood. In this way you can manage expectations.
  11. Develop your listening skills. Being able to listen is essential in good leadership. People quickly react negatively if they feel that they are not being listened to and lose faith in their leader.
  12. Do your utmost to keep all commitments – this provides a true reflection of who and what you are so make sure you get organised!
  13. Extend trust to others, delegate and give others clear responsibilities and lead by example.

So here’s the challenge to you… as a leader do you display these 13 key behaviours?

How do you measure up?

If you are serious about success, you will want to adopt these behaviours.

For more information on how to build your ultimate business, follow the link: http://bit.ly/7StepstoUltimateBusinessSuccess

Starting a Business in Challenging Times

Stack the Odds in your favour!

Experienced business owners will tell you that when you are starting your own business, you may have to wear many “hats”. You may have some great ideas, but fail on the more “administrative” tasks that are needed to be successful.  You need to know your strengths and weaknesses.  Lack of management experience accounts for many small business failures. Entrepreneurs often think that they can do it all and may not seek outside help when they need it. Do not be shy about seeking out the advice of expert advisors, networking with other entrepreneurs and hiring staff to work on the tasks that you are not good at.

On one hand, desire and persistence along with innovative thinking can improve the odds of having a successful business. Knowing what you want to achieve, determination, setting goals, paying attention to detail and motivating others are key elements for your success and business growth.

On the other hand, desire and persistence alone will not make you successful.  For example, a lot of people love to cook and are good at it too.  So, they dream of starting a restaurant.  However, there are already many restaurants, the profit margins are often slim and consumers have lots of choice.  To be successful in that market, you need to be truly offering something new or unique.  In short, you need to be sure that there is a big enough market for what you plan to offer and that the competition isn’t already too strong.

Survival Tips

These tips can help you to overcome a great number of the factors that lead to the failure of many small businesses.

1. Develop a good marketing and business plan that takes into account customer needs, competition, pricing and promotional strategies.

2. Understand your business finances, such as cash flow and handling credit.

3. Make sure you have enough working capital to allow time for the business to grow.

4. Keep a good inventory of your products or services and your existing customers.

5. Supervise, train and motivate your staff.

6. Make sure you do have the experience, knowledge and skills to run your business.

7. Plan every part of your business from start to finish – to fail to plan is to plan to fail!

8. Know your market and define how much of it you will be able to capture – going through this process will ensure a good understanding of your chosen market.

9. Make sure you are offering a product that is unique and desirable compared to your competitors.

10. Don’t under-estimate your expenses and over-estimate your revenue.

11. Make sure you have some cash reserves or a line of credit to help you get through slow periods.

12. Don’t be too proud to seek expert advice when you need it.

Whatever else you do, at least reflect on each of these 12 tips and see which can help you to sustain and grow your new business. The very worst thing that you can do is nothing!

Remember… It is insanity to continue to do the same things you were doing before and expect a different outcome!

If you would like to learn more about this subject then you can download my e-book “The 7 steps to Ultimate Business Success”. Just Click on the following link: http://bit.ly/7StepstoUltimateBusinessSuccess

Coaching The Transition from Technician to Leader

How many of us in business start off as the Technician – the doer, craftsman, producer, operator… – and find the challenges of making the transition to Entrepreneur and Leader a massive shock?

Part of the attraction of becoming a business owner is the potential for increased income, the creation of a lasting legacy and the ability to take control of our work-life balance – maybe even take more holidays! While many people choose to work solo, many others arrive at a place where they no longer want to be the sole technician and they want to step out of running everything every day. The question is… how can you do that and continue to earn a living?  Here’s a clue!

“I would rather earn 1% off a 100 people’s efforts than 100% of my own efforts.”
– John D. Rockefeller

Various research has shown that there are a significant number of people who want to start their own businesses, including many self-employed individuals.  According to one survey (carried out by Synovate for the E-Myth Corporation in the US) these people said that the biggest challenges they face in starting a business are lack of knowledge and confidence (44%), raising finance (44%), and the economic and competitive climates (39%). These challenges are equally true for the sole trader aspiring to become a fully-fledged business owner.

There are many pitfalls when starting any business – here are 5 key mistakes that must be avoided when starting up your own business:

• Using your heart, not your head
• Underestimating cash needs
• Not researching the market
• Limiting your business education and knowledge
• Treating the business like a job

In addition, the prospective business owner must be ready and willing to make the transition from being a sole operator and “jack of all trades” to becoming a leader, a manager, and a mentor of other people. As a business owner you are the leader of a team, regardless of whether your team is comprised of two or two hundred.

The #1 Secret of being an Effective Business Owner

“It is through leadership that the entrepreneur converts his vision into reality.”
– Michael Gerber

One of the questions we might ask a coaching client in this situation is: “Are you the leader or merely the most senior employee?”  In other words, are you truly learning and striving to become a leader in your business venture?  Or have you simply created a new job for yourself?  We believe that effective business leadership is a combination of three elements:

Vision… is a picture of your entrepreneurial and personal dream and what you want your business to become at some point in the future.  You need a crystal clear vision that you’re able to communicate with passion and a strong sense of commitment.  Everyone in your business must understand it and be inspired by it.  It must become their vision as well as yours.

Action… is what you choose to do or not do, and the way you do it.  Your actions set the standards for everyone involved in your business.  Taking action means doing, and frequently that is where the business owner is most comfortable.  However, the ability to recognise better action – or what we might call “Right Action” – is what you must develop.  Right Action creates an environment that promotes the best performance throughout the company.

Spirit… is the way you do things and the energy and focus that you put into all that you do.  It’s your positive outlook, or the respect and concern with which you treat people.  Spirit is what animates and inspires you.  It’s what other people feel when they’re around you.  This is an important aspect of your leadership – it is what motivates most people.

“The task of the leader is to get his people from where they are to where they have not been”
– Henry Kissinger

As the leader of your business, one of your primary responsibilities is to be clear about where you are going and why.  Therefore, you need to begin by creating a totally clear vision for your business.  This written document describes your “entrepreneurial dream.”  Documenting your vision in a clearly written statement allows you to share it with your team, giving you a powerful tool to communicate, inspire, and focus the energy of the business.

It’s an important first step – have you clearly defined your vision of your future yet?  What’s stopping you?

How Hard Can It Be?

The mechanics of starting a business are relatively straightforward and easily learned. There are multitudes of resources available to entrepreneurs looking to create a start-up business or transition from freelancer to business owner. But the fact remains that, according to the Small Business Administration, two-thirds of new businesses will only survive for two years while only 44 percent will make it four years. And that survival rate drops to just 31 percent of businesses that reach seven years. So, can these odds be beat?

Yes, they can! …and tens of thousands of businesses owners have proven this out year after year. The biggest mistake the freelancer must avoid is becoming a business owner in name only while operating like a freelancer with a title of “Business Owner.” The transition is one of the mind as well as the title. Armed with a clear vision, a well-written plan, and the mindset of a leader, any freelancer can successfully make the transition to business owner.

If you would like to learn more about this subject then you can download my e-book “The 7 steps to Ultimate Business Success”. Just Click on the following link: http://bit.ly/7StepstoUltimateBusinessSuccess

4-bc at the St. Mellion business show

Hi, there. Dave Preston here.

Based in Cornwall and working with business owners and managers to be more effective at growing profit, getting their teams to be more productive and taking some of the strain off!!

Yesterday I was at the St. Mellion business show, dressed as a gypsy, with my two gorgeous assistants (an business partners) foretelling people’s business fortunes using our own unique interpretations of the tarot cards.

It was brilliant fun, and  a great day too.

4-bc (www.4-bc.co.uk) is our company – go and have a look.